Skills from A Smart Bear

by Jason Cohen, founder of two Unicorns (WP Engine, Smart Bear).

Download all skills How to install The BlogA Smart Bear The BookHidden Multipliers

Workshops

Multi-step methods — sequences of skills, each completing a meaningful step.

• 

  Find Your Carol

  Define the ideal customer your whole company can aim at.

  6 steps
• 

  Customer Interviews

  Turn customer conversations into decisions.

  6 steps
• 

  Find Yourself

  Discover who you actually are — then build the strategy around it.

  2 steps

Standalone

Single skills that each work on their own.

• 

  Rude Q&A

  Grills your plan until it cracks.

  asb-rude-qa

• Needs Stack

  Maps what your customer really wants.

  asb-needs-stack

• Positioning

  Rewrites your pitch to be worth more.

  asb-positioning